We create a brand with you that touches people* and grows your business.
*desired customers, employees and other stakeholders
- Branding Strategy
- Employer Branding
- Corporate Identity
- Innovation strategy
- Performance Marketing
- Corporate Design
- Social Media Branding
- Business model innovation
- Advertising campaigns
- Competitive analysis
- Target group analysis
- Corporate Language
- Brand & User Experience
To start, we develop a brand strategy together. According to our purpose-first approach, we deal with the “Why- why does your company exist? What do you get up for in the morning? Once we’ve sensed the purpose (or heard it from you), we go exploring: we get to know the target audience and the competition to sharpen the brand profile before defining a strategy with goals and actions. Only when everything is on the same page, we start the visual design.
The goal of a branding strategy is to make your ideal customers fall in love with your brand. They should not only buy your product, but also identify with you and your values. A successful branding strategy includes the brand’s mission, its promises to customers, and how these are communicated.
Brand strategy deals primarily with the following questions:
- What are your brand’s goals and how should they be communicated? What problems does the brand solve and what benefits does it have for the target customers?
- Who is a desired customer and how can they be identified? Who will benefit from the brand? How do these customers feel and how would they like to feel?
- Who is the competition? Who is already offering potential customers what they want, and how?
- How do you address potential customers? What personality and tone of voice might brand have to achieve its goals?
It depends on the size of the company and the length of the coordination channels. It is crucial how much information we receive from you or work out together. If you know your target group and your competition, we need less time for research. At the start of the brand project, we like to set up regular meeting dates where we show interim results and clarify queries. For spontaneous arrangements we can also talk on the phone at any time.
From previous projects we estimate the development of a strategic direction and visual identity to take about 3 calendar months. Technically, we can also do the work faster, but the coordination takes time.
Internally and with partners and customers, we usually use Slack, MS Teams and emails. For us, the result and the possibility of transparent communication are much more important than these tools.
We present results and intermediate results in personal meetings (online possible) to be able to collect direct feedback. For final approval we always send you the media for review.