Brands. People. Love.

We create a brand with you that touches people* and grows your business.

*desired customers, employees and other stakeholders

Our partners

Great Place to Work

A global brand for workplace culture wants to establish consulting as a service.

How we work

Branding is emotional. That’s why we start right at the root of everything we do: The purpose of the company. This is how we lay the foundation for the strategic work and build on it. But creating brand value requires in-depth research: we collect data on the competition and use qualitative and quantitative methods to get to grips with the target group. The visual design is the perfect balance of all dimensions, from emotionality to strategic orientation.

  • Purpose
  • Research
  • Strategy
  • Design

No matter what the problem - Evolvet convinces with speed, expertise and ingenious solutions. At the same time, the agency is always attentive to our individual wishes and is always a trustworthy contact partner.

Katrin BecherAHW Unternehmerkanzlei

Working with Evolvet's highly innovative team has been an incredible boost for us, especially in terms of realizing our information and communication technology projects in the education sector. The implementation takes place quickly and in close cooperation with us as customers. The focus is always on practical benefits and user-friendliness.

Silke DrewsHandwerkskammer Dortmund

Our services

  • Branding Strategy
  • Employer Branding
  • Corporate Identity
  • Innovation strategy
  • Performance Marketing
  • Positioning
  • Corporate Design
  • Social Media Branding
  • Business model innovation
  • Advertising campaigns
  • Competitive analysis
  • Target group analysis
  • Corporate Language
  • Brand & User Experience


What does your process look like?

To start, we develop a brand strategy together. According to our purpose-first approach, we deal with the “Why- why does your company exist? What do you get up for in the morning? Once we’ve sensed the purpose (or heard it from you), we go exploring: we get to know the target audience and the competition to sharpen the brand profile before defining a strategy with goals and actions. Only when everything is on the same page, we start the visual design.

What can I imagine by a brand strategy?

The goal of a branding strategy is to make your ideal customers fall in love with your brand. They should not only buy your product, but also identify with you and your values. A successful branding strategy includes the brand’s mission, its promises to customers, and how these are communicated.

Brand strategy deals primarily with the following questions:

  • What are your brand’s goals and how should they be communicated? What problems does the brand solve and what benefits does it have for the target customers?
  • Who is a desired customer and how can they be identified? Who will benefit from the brand? How do these customers feel and how would they like to feel?
  • Who is the competition? Who is already offering potential customers what they want, and how?
  • How do you address potential customers? What personality and tone of voice might brand have to achieve its goals?

How long does something like this take?

It depends on the size of the company and the length of the coordination channels. It is crucial how much information we receive from you or work out together. If you know your target group and your competition, we need less time for research. At the start of the brand project, we like to set up regular meeting dates where we show interim results and clarify queries. For spontaneous arrangements we can also talk on the phone at any time.

From previous projects we estimate the development of a strategic direction and visual identity to take about 3 calendar months. Technically, we can also do the work faster, but the coordination takes time.

How and how often will we communicate?

Internally and with partners and customers, we usually use Slack, MS Teams and emails. For us, the result and the possibility of transparent communication are much more important than these tools.

We present results and intermediate results in personal meetings (online possible) to be able to collect direct feedback. For final approval we always send you the media for review.

Get to know the people behind

Entrepreneurs, designers, developers and brand strategists feel at home at Evolvet. We are experts in our disciplines and bring them together with an eye for the big picture.