For many decades, Great Place to Work has been recognising the best employers worldwide.
They conduct employee surveys and audits to select the crème de la crème of each country. The annual ranking of the 100 best employers alone is globally known and popular to consolidate one’s employer brand.
The consulting team advises many of the outstanding employers to rise further in the rankings. But they set their own goals out of the well-known brand: They want to become a known quantity among management consultancies in Germany – independent of the competition.
Our task was to develop a clear position for the consultants so that they stand out from the existing brand, but not completely separate themselves.
