People don't follow you because they think your product is cool. But because they can identify with you on a deeper level. What is identity anchored in? In a deep belief in something. We all believe in something, but we can't always articulate it. Behind every strong brand is a Purpose. That's why we check to see what your company's purpose is. Why do you exist?
Your fire can't pick up everyone. Any attempt in this direction will come to nothing. So let's find out your target group, your first fan base, on which your growth can be built. To consolidate your position in the market, we look left and right at your competitors. Since research is not an end in itself, our reports are on point and serve the practical brand development.
Customers and employees don't cheer for logos. Your brand value is created when you can address your audience in a targeted and emotional way. That means we formulate goals with you and derive the necessary measures. Because we now know the competition and your audience, we start to write your brand story and determine the appropriate channels and touchpoints.
The moment you've been waiting for. Finally something you can touch.
We start with naming, claiming, color scheme, typography and the logo. Everything flows into your fresh corporate design, led by a creative central idea.