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1. Data protection at a glance
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected by you providing it to us. This can be, for example, data that you enter in a contact form.
Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have a right to demand the correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
Analysis tools and tools from third-party providers
2 General notes and mandatory information
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
Note on the responsible body
The responsible party for data processing on this website is:
Bunzlauer Str. 2
Telephone: 02234 21929-80
The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right of appeal to the competent supervisory authority
In the event of violations of data protection law, the data subject has a right of appeal to the competent supervisory authority. The competent supervisory authority in matters of data protection law is the state data protection commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Objection to advertising e-mails
We hereby object to the use of contact data published within the framework of the imprint obligation to send advertising and information material that has not been expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
3. Data collection on our website
The internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
browser type and browser version
Operating system used
Host name of the accessing computer
Time of the server request
This data is not merged with other data sources.
The basis for data processing is Art. 6 (1) lit. f DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
If you send us inquiries via contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.
Registration on this website
You can register on our website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will reject the registration.
For important changes, for example in the scope of the offer or for technically necessary changes, we use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing already carried out remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.
Registration with Facebook Connect
Instead of registering directly on our website, you can register with Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
If you decide to register with Facebook Connect and click on the “Login with Facebook” / “Connect with Facebook” button, you will automatically be redirected to the Facebook platform. There you can log in with your usage data. This links your Facebook profile to our website or services. Through this link, we gain access to your data deposited with Facebook. These are mainly:
Facebook profile and title picture
Facebook cover picture
Email address deposited with Facebook
Facebook friends lists
Facebook Likes (“Like” votes)
This data is used to set up, provide, and personalize your account.
Comment function on this website
For the comment function on this site, in addition to your comment, information on the time of the creation of the comment, your e-mail address and, if you do not post anonymously, the username you have chosen will be stored.
Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we do not check comments on our site before they are activated, we need this data to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribing to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails. In this case, the data entered in the context of subscribing to comments will be deleted; however, if you have transmitted this data to us for other purposes and at another point (e.g. newsletter order), it will remain with us.
Storage period of comments
The comments and the associated data (e.g. IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).
The storage of the comments is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that they are necessary for the establishment, content or amendment of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process and use personal data about the use of our Internet pages (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transfer upon conclusion of a contract for online stores, dealers and shipment of goods
We transmit personal data to third parties only if this is necessary in the context of the contract, such as to the companies entrusted with the delivery of the goods or the credit institution entrusted with the payment processing. A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 (1) lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Data transfer upon conclusion of a contract for services and digital content
We transmit personal data to third parties only if this is necessary in the context of contract processing, for example to the credit institution commissioned with payment processing.
Further transmission of data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
4. Analysis tools and advertising
This website uses Matomo, an open source, self-hosted software to collect anonymous usage data for this website.
The visitor behavior data is collected to find out possible problems like not found pages, search engine problems or unpopular pages. Once the data is processed (number of visitors who see error pages or only one page, etc.), Matomo generates reports for website owners to act on. (layout changes, new content, etc.).
If you have a contact form
Matomo processes the following data:
Cookies, Anonymized IP addresses by removing the last 2 bytes (so 22.214.171.124 instead of 198.51.100. 54), Pseudo anonymized location (based on anonymized IP address, date and time, title of page viewed, URL of page viewed, URL of previous page (if it allows it), screen resolution, local time, files clicked and downloaded, external links, duration of page view, country, region, city (with low accuracy based on IP address), main language of browser, user agent of browser, interactions with forms (but not their content)
Google Ads with Conversion Tracking
Our website uses Google Ads and conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
We use conversion tracking to provide targeted promotion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.
You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.
In addition, Google provides further information with regard to its data protection practices at
in particular information on how you can prevent the use of your data.
LinkedIn Insights Tag for conversion measurement. The Insights Tag allows us to track the performance of our ads and collect important information about interactions on our website. We do not receive any personally identifiable information, only aggregate reports about audience (demographics) and ad performance.
Data that the Insight Tag collects when you visit our website: URL, referrer URL, IP address, device and browser characteristics, timestamps, and page views.
Service Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
On our website we use the service Clarity from Microsoft. This is an analysis service for websites of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 USA. Clarity enables us to analyze the use of our website. This creates a log of mouse movements and interactions, with the intention of deriving potential improvements for our website. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes.
Information about Clarity: https://clarity.microsoft.com
Opt-out option: https://choice.microsoft.com/de-DE/opt-out
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This makes it possible to track the behavior of site visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.
You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
When registering to receive our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed by e-mail about circumstances relevant to the service or registration (for example, changes to the newsletter offer or technical circumstances).
For an effective registration we need a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the “double-opt-in” procedure. For this purpose, we log the order of the newsletter, the sending of a confirmation e-mail and the receipt of the response requested herewith. No further data is collected. The data is used exclusively for sending the newsletter. With the exception of the newsletter service MailerLite (see below), the data will not be passed on to third parties.
Consent Newsletter: With the newsletter we inform you about our offers at regular intervals. To receive our newsletter, you need a valid e-mail address. We will check the e-mail address you have entered to ensure that you are indeed the owner of the e-mail address provided or that its owner has authorized receipt of the newsletter. With your registration for our newsletter, we will store your IP address and the date and time of your registration. This serves as a safeguard on our part in the event that a third party misuses your e-mail address and subscribes to our newsletter without your knowledge.
A comparison of the data collected in this way with data that may be collected by other components of our site also does not take place.
We use the MailerLite component to send our newsletter. MailerLite is a service of the company MailerLite UAB.
Paupio g. 246, LT-11341 Vilnius
Registration code 302942057
Your data stored during the newsletter registration (e-mail address, name if applicable, IP address, date as well as the time of your registration are transferred to a server of MailerLite UAB in Lithuania and stored there in compliance with the European data protection regulations.
For more information on data protection at MailerLite UAB, please visit: https://www.mailerlite.com/privacy-policy.
You can cancel or revoke your subscription to this newsletter and thus your consent to the storage of your data at any time for the future. Details on this can be found in the confirmation email as well as in each individual newsletter.