Transition into a new age
The digital transformation means the holistic orientation of a company, its processes and above all its business model, the ability to think digitally and act agilely to become part of the rapid digital change. Every company experiences an evolution that can only be realized by the entire team. The result is a metamorphosis that is only the beginning.
In contrast to digitisation, the transformation does not involve converting an analogue medium into a digital one, but solving problems and developing new approaches that displace a previous approach (see “Disruption”) and are only made possible by technological achievements of recent decades.
In accordance with the top-down principle, we therefore begin by optimizing or reforming the business model, then digitally align processes and continuously transform products and services into the digital age. Either successively on-the-fly or according to the greenfield method.
Transformation to new thinking
Processes, business models and strategies are no longer effective in the age of digitality. Corporate communication also requires a digital reorientation. At the same time, marketing is being aligned from the target group approach to the “Segment of One”. The goal is clear: the company and the products are moving into the background, the brand and the singularly viewed customer are the new be-all and end-all.
Data – the gold of the 21st century
Collective mania and Big Data. Two terms that are often used synonymously, but without justification. It is only when a large amount of information is available, analyzed and refined through business intelligence, that conclusions can be drawn, forecasts made available and companies can react to their environment in good time.
The inquisitiveness must be the driving force behind the data collection, without which it is not possible to ask the relevant questions, whose answers are necessary to optimize your company.
Displacement through innovation
Digitisation is the transition from analogue to digital technologies. However, not only will purely analogue media be replaced by digital media, but existing systems will also be examined for up-to-dateness and potential for improvement in order to highlight the maximum from each endpoint.
As an enabler of digitalization, we are not only creative in solving problems, our corporate culture keeps us up-to-date and allows us to recommend trends and new technologies in real time, even before they have become popular.