An honest vow, an inspiring fairy tale, a visual journey, an open treasure and so much more. Read on and learn how Evolvet defines branding. This series consists of another 5 parts, each of which is covered in its own articles.
…an honest vow
A brand promise tells your purpose, tells customers what to expect from your company. It is a value or experience given to your customers when they interact with your company. Your brand promise affirms your commitment to a goal. Promises matter to customers.
An example of a strong brand promise : Google promises to be the world’s number one source of information. Amazon’s brand promise is to deliver the broadest selection of products and services at the lowest prices with minimum hassle.
…an inspiring fairy tale
How many of you still remember the fairy tales that mom used to read for you as a child? What was the best part of the story? Was it a cozy feeling that was created by that beloved person who read to you? Was the content of the story exiting, or was it the way of the storytelling? No matter what kept the story in your mind for decades, you can still remind it today.
…a visual journey
A visual identity communicates who you are, what you’re about, and why people should want to interact with you. Consisting of the name, logo, font, color and signature style, the visual identity is essentially the story of a company and the values that it wishes to convey. Be unique and meaningful when you create your identity so your audience can differentiate you from others. Stay in mind and be recognized again.
…an open treasure
A brand’s value is: How often people choose the expectations, memories, stories and relationships of your brand over the alternatives. Your value gets multiplied every time a customer chooses to come back to you, decides to do business with you over all the other brands in your industry and chooses to recommend your brand to a friend.
Your brand is you, your thoughts, your ideas and what you build through them. It is the experience that you give to your customers and the reason why you create your company to serve them. For the customer this experience is the totality of all sensations, feelings, thoughts, and actions evoked by your brand.